Free Breeder Tool
Puppy pricing calculator
A price should be a decision, not a vibe. Start from your real costs, add your labor and a profit target, and see what each puppy needs to bring in, even if the litter runs small.
Free to use, nothing to install, no account needed. Browse all free tools →
Everything from stud fee to go-home bags. Not sure? Add it up with the litter profitability calculator below.
We stress-test at 6 in case the litter runs small.
Set to 0 to price without labor.
What the litter should earn beyond costs and labor. This funds health testing, equipment, and the next breeding.
Suggested price per puppy
$975
Covers costs, your labor, and your $2,000 target across 8 puppies, rounded up to the nearest $25.
Small-litter check
Litters don't always cooperate. If only 6 puppies arrive, your $975 price nets $150 after costs and labor. To fully hit your target even with a small litter, you'd need $1,300 per puppy. Most breeders price somewhere between the two.
Cost math sets your floor; the market sets your ceiling. Health testing, titles, rare colors, and a strong reputation all move real-world prices. If your break-even is above what your market pays, revisit expenses with the litter profitability calculator before dropping your price.
The Full Version Lives in BreederBuddy
Price from your own data, not a guess
After a few litters in BreederBuddy, pricing stops being theoretical: you can see exactly what sold, for how much, and what each litter really cost.
Sale price on every puppy
Each puppy's price, deposit, balance, and payment plan live on its record, connected to the buyer, the contract, and the invoice.
Sales by Puppy Traits
A built-in report shows how your prices vary by color, sex, and coat across your actual sales history, so next litter's pricing is grounded in your data.
Payments without the chasing
Stripe card and ACH payments with no BreederBuddy fee on top, offline payments recorded alongside, and payment plans with balances tracked automatically.
Pricing data comes from the same records that run your invoices and contracts. See contracts & payments →
More free breeder tools
Puppy Go-Home Date Calculator
Turn a whelp date into a go-home date and week-by-week litter milestones, or work backwards from a target pickup window.
Open tool →Dog Heat Cycle Calculator
Project a female's next three heat cycles from her last heat, with estimated breeding windows and due dates.
Open tool →Litter Profitability Calculator
See what a litter actually earns after stud fees, vet work, supplies, per-puppy costs, and your own hours.
Open tool →Breeding Contract Generator
Answer a few questions and get a draft puppy or kitten sales contract covering deposits, vet checks, health guarantees, and more.
Open tool →Puppy Vaccination Schedule
A week-by-week vaccine and deworming schedule for the whole litter, dated from your whelp date and ready to confirm with your vet.
Open tool →Puppy Buyer Questionnaire
Build a buyer screening questionnaire from proven questions about home, experience, lifestyle, and expectations.
Open tool →Puppy Waitlist Template
A free spreadsheet template for tracking waitlist families, deposits, preferences, and litter assignments.
Open tool →FAQs
Common questions about pricing puppies
How much should I charge for a puppy?
Start from your floor: total litter costs (plus your labor and a profit target) divided by a conservative litter size. Then look at your market: what health-tested litters of your breed actually sell for in your region. Price at or above your floor and within market range. If the floor sits above the market, the fix is your cost structure or your program's positioning, not hope.
Why do well-bred puppies cost so much?
Because the costs are front-loaded and invisible: health testing on both parents, stud fees, progesterone timing, prenatal vet care, quality food, vaccines, microchips, and dozens of hours of socialization before a buyer ever visits. A cheap puppy usually means someone skipped those steps.
Should every puppy in a litter be the same price?
Many breeders keep one price per litter for simplicity and fairness. Others price by coat color, markings, or show potential where demand genuinely differs. Whichever you choose, put it in writing before deposits, and track what actually sells: real sales data beats instinct.
Should I underprice to sell puppies faster?
Usually not. Educated buyers treat a too-low price as a red flag, and underpricing attracts impulse buyers, the group most likely to return a puppy. If interest is thin, the higher-leverage fixes are better buyer reach, better presentation of your health testing, and patience.
Can BreederBuddy show what my puppies actually sell for?
Yes. Every puppy's sale price, deposit, and balance lives on its record, and the Sales by Puppy Traits report shows how price varies by color, sex, and coat across your history, so next litter's pricing is based on your own data. See sales reports →
Ready to simplify your breeding program?
Join our growing community of breeders using one system to manage dogs, buyers, and daily operations in one place.