Customer Management
Applications and waitlists that help you manage buyers, preferences and deposits automatically
Manage every buyer, deposit, and waitlist position in one organized system — so nothing slips through the cracks.
Sound familiar?
Most breeders are managing buyers the hard way
- Tracking deposit holders in a spreadsheet that's always one step behind
- Copy-pasting the same email update to 20 different buyers every week
- Losing track of who's next in picking order after a litter is born
- Chasing down application responses buried in your email inbox
Custom application forms that feed directly into buyer profiles
Vet buyers before they ever contact you
Share a branded, mobile-friendly puppy application form with every prospect. Responses go directly into their buyer profile — no copy-pasting, no lost emails.
- Custom questions tailored to your program
- Automatic profile creation from form responses
- Tag applicants by home setup, lifestyle, and budget fit
- Review and approve or decline from your dashboard
Every buyer's position, deposit, and status in one view
Structured waitlists that track deposits automatically
Assign picking order, record deposit amounts, and see every buyer's position at a glance. When a litter is born, you know exactly who's next.
- Drag-and-drop picking order management
- Deposit amounts tracked per buyer per litter
- Outstanding balance calculated automatically
- Filter waitlist by litter, deposit status, or color preference
Automated, personalized emails at every stage of the buyer journey
Keep buyers informed without writing the same email twice
Send personalized waitlist updates with merge fields that auto-fill each buyer's name, puppy details, and position. Triggered automatically at every milestone.
- Application confirmation sent immediately on submission
- Waitlist placement notifications with personalized details
- Litter progress updates with photos when you post them
- Selection and pickup instructions at the right moment
A professional buyer experience that reflects the quality of your program
A private portal that reduces back-and-forth
Each buyer gets a private link to view their invoice, sign their contract, see puppy photos, and track their status — without you having to send the same files over and over.
- Invoice viewing and online payment
- Contract signing directly in the portal
- Puppy photo and update access
- Communication history in one place
Everything included
Full buyer & waitlist management in one place
- Custom puppy application forms (branded and mobile-friendly)
- Automatic buyer profile creation from application responses
- Applicant tagging and pre-qualification
- Waitlist with drag-and-drop picking order
- Deposit tracking and outstanding balance calculations
- Automated email sequences with personalized merge fields
- Application confirmation, waitlist placement, and milestone triggers
- Private buyer portal with invoice, contract, and photo access
- Customer segmentation (applicants, deposit holders, owners, prospects)
- Communication history log with timestamps
- Fast buyer search across your entire contact list
- Team visibility across all buyer interactions
Testimonials
What breeders say about BreederBuddy
Sarae Vergason
HonorRae Shih Tzu · Erin, NY
Breeder Buddy has been the perfect addition to my dog breeding business! It is so well put together and organized and keeps all of my information in one place. The platform itself is easy to navigate, well designed, with a modern and clean feel while still offering a ton of options for keeping everything you need all in one place.
Misty Wright
208 Dox Dynasty · Nampa, Idaho
I cannot rave ENOUGH about this breeding program software! Since having switched to Breeder Buddy, it has been a game changer! He listens to breeders and takes our ideas and implements them. 1000/1000 would recommend.
Jessica Johnson
Ruff Draft Inc Dog Rescue · Chicago, IL
We used Kenny to build a custom website and he did an amazing job! In addition to the care he took to build the site he also set aside time to meet with me to make any changes or adjustments as well as to teach me the ropes.
Lanny Gunter
Edge of Time Border Collies · Camden, SC
Breeder Buddy has been an absolute game changer for our breeding program! The software has allowed us to stay more organized with our program dogs but also with our communication and payments with our customers.
Heidi Emmendorfer
Sonnenfeld Shepherds · Grand Junction, CO
Breeder Buddy has been a fantastic addition to my breeding program. It's clean, reliable, and thoughtfully designed for how breeders actually work. It feels like it was built by people who truly understand the rhythm and demands of a responsible breeding operation.
John & Janis Bautz
Best Life Labradoodles · Nashville, TN
This app has been a total game changer for my dog breeding business. It has streamlined so many of my daily tasks, saving me time, money, and stress — and completely eliminating the need to hire office support.
FAQs
Frequently asked questions about buyer & waitlist management
How do I manage a puppy waitlist in BreederBuddy?
Assign a picking order to each buyer, record their deposit, and BreederBuddy keeps the full list organized by litter. When a litter is born, you can see exactly who's next, what they've paid, and what's still owed — all in one view.
Can buyers pay deposits online through BreederBuddy?
Yes. BreederBuddy integrates with Stripe so buyers can pay deposits and final balances directly through their buyer portal. All payments are tracked automatically and reflected on the invoice.
How do I send automated emails to my puppy waitlist?
Set up email templates with merge fields once. BreederBuddy triggers personalized emails automatically at each stage: application confirmation, waitlist placement, litter progress updates, and pickup instructions — each one addressed to the buyer by name with their specific details.
What is a buyer portal in BreederBuddy?
A buyer portal is a private link you send each buyer where they can view their invoice, sign their contract, see puppy photos and updates, and track their waitlist position — without you having to manually email the same documents over and over.
Can I create custom puppy application forms?
Yes. Build a branded, mobile-friendly application form with questions specific to your program. Responses automatically create or update the buyer's profile in BreederBuddy — no copy-pasting required.
Does BreederBuddy support both dog and cat breeders?
Yes. BreederBuddy supports both dog and cat breeding programs. You can switch modes in Settings > Preferences.
Ready to simplify your breeding program?
Join our growing community of breeders using one system to manage dogs, buyers, and daily operations in one place.