Websites for dog breeders
A dog breeder website that keeps itself current, so buyers can trust what they see.
I'm Kenny. I've personally helped over 100 dog breeders build their websites. This one runs on the records you keep in BreederBuddy, so when you mark a puppy reserved, your site changes with it. Pick from 8 templates and publish during your free trial.
- 30-day free trial
- No credit card required
- Build and publish during the trial
Two ways to get your website
Build it yourself, free
Template website
Pick from 8 templates, answer plain questions about your program, and publish during your free trial. The site runs on your BreederBuddy records, so it keeps itself current. Free on the Pro plan, and if you want the template system in a look that is only yours, custom branding is $800 one-time.
Built for you, by hand
Signature build
A fully custom website designed personally by me, shaped around your program over a series of video calls, with SEO and AI SEO strategy as part of the work. For breeding programs that want a site nobody else has. $400 to $4,000 one-time, on the Signature plan at $80 a month instead of Pro.
New to BreederBuddy
BreederBuddy is breeder management software. On the Pro plan it includes your kennel website, built from the same records.
Hundreds of breeders run their programs on BreederBuddy. You keep your records in one place, and the website reads them. There is no second copy to keep up.
What you keep in BreederBuddy
- Dogs
- Litters
- Puppies
- Applications
- Waitlists
- Contracts
- Invoices
Your kennel website, built from all of it
The problem
The problems breeders always have with their sites
Over the course of building all of these sites, there were a few things I found dog breeders always had in common.
They're hard to use
A lot of website builders are just clunky and annoying, and they're never quite as easy as you would like them to be.
It's a constant battle to keep them updated
You always have a new litter announcement coming up. You always have puppies you need to post, and on top of that you need to keep which ones are available and reserved current on your website, so puppy buyers actually know what's going on with your program.
They just don't look good
They're old, or they've just gotten outdated over time, and you're looking for something fresh.
That's basically what BreederBuddy-powered websites solve.
Who is talking
I've personally helped over 100 dog breeders build their websites
I've learned what works and what doesn't. Your website is the official face of your breeding program, and it deserves to be treated that way. A buyer who has never met you decides from that site whether your program is worth an application.
Built right, your website brings you puppy buyers. Left alone for a year, it costs you the careful ones, because careful buyers check.
That is why these sites are built on top of your records instead of next to them.
What works
What I've seen work on a breeder website
These are my opinions from building breeder sites. They are not statistics. They are patterns I keep seeing.
Checked on every site I build
Availability that is always current.
A buyer who finds one puppy listed that already went home stops believing the rest of the page.
An application, not a contact form.
A contact form gets you "how much?" An application gets you the family, the home and the timing, so you know who is serious before you reply.
Parents shown with their health testing and pedigree.
Careful buyers look at the sire and dam before they look at the puppies, and they want the results, not the words "health tested".
Price stated plainly.
When the price is on the site, the wrong buyers filter themselves out and you stop having that conversation in your inbox.
Real photos of every dog.
Buyers can tell a stock photo from your dog in your yard, and your own photos are what they trust.
Your Google reviews on the site.
What past buyers wrote carries more weight than anything you or I could write about your program.
Fast on a phone.
Buyers look for a puppy on their phone, and a page that loads slowly is a page they leave.
Every template below is built around these seven.
What you get
Why BreederBuddy sites are different
Dog profile sync
Your dogs on your site come from your dog records. Update the record, the site updates.
Litter profile sync
Same for litters. Available puppies, photos, status, all from the app.
Application forms
Applications land in your BreederBuddy inbox, not your email.
Buyer portal access for clients
Every buyer gets a login for their puppy's paperwork, photos and updates.
Email and SMS* communication with puppy buyers, native in-app
Talk to your buyers from inside BreederBuddy. No separate mail tool.
We guide you along the way
Receive monthly tips and personalized advice with access to our team. We're here to help.
* SMS coming soon.
The showroom
Ten demo sites on eight templates
I would rather show you a finished site than an empty template. These are demo programs with made-up kennels, built to show each template finished. Open any of them and look through the home page, the parents, a dog's profile, the litters and a litter page.
Swipe for all ten. Tap one to look inside.
Not sure which one
Pick the closest. You can switch templates later, and your words, photos, dogs and litters stay where they are.
Why it is different
What this does that a DIY site builder cannot
A DIY site builder gives you pages to fill in, and to keep filling in. This site reads your records. Here is what that changes. The screens are from one of the demo sites above.
A puppy gets reserved
A DIY site builder. You log in and change the page by hand. Until you do, the site still shows puppies that went home in March.
Your BreederBuddy website. You mark the puppy reserved in BreederBuddy, the way you would anyway. The site changes with it.
A litter is born
A DIY site builder. You pay your web person, or lose a weekend building the page yourself.
Your BreederBuddy website. You add the litter to your records. It gets its own page with the sire, the dam, every puppy, its photos and its status.
Someone wants a puppy
A DIY site builder. A contact form emails you. You copy the answers somewhere else and chase the rest.
Your BreederBuddy website. They fill in your application on the site. It lands in BreederBuddy with your other applications, not in a pile of emails.
Pedigrees and health testing
A DIY site builder. A photo of a certificate, or a PDF nobody opens.
Your BreederBuddy website. Each dog's page shows its pedigree and health results, straight from the records you keep.
Also on the site
Your waitlist
When every puppy is spoken for, the site says so and invites buyers onto your waitlist.
Google reviews
Your Google reviews show on your site. No copying and pasting them in.
Your own domain
Connect the domain you already own. It stays yours.
Performance & Insights
See your visitors and your applications in one place, inside BreederBuddy.
The walkthrough
You answer questions. It builds your site.
I built a walkthrough for this. You pick your template, then you just answer questions about your breeding program: who you are, how you raise your puppies, what buyers should know. It pretty much builds you your website from the information you provide.
There are sections to add pictures too. Pictures are the bulk of your website as a dog breeder, that's what it's all about, so add a lot of them.
About ten minutes, maybe longer if you want to spend some time on it. You're guided the entire time, you go at your own pace, and none of it feels like digging into a bunch of technical tools.
Also included
See how your website is performing
We've built a lot of dog breeder websites at this point, and breeders kept telling me how much traffic and how many applications they were getting, but there was no easy way to actually see it. So I built Performance & Insights. It pulls all the data behind your website (visitors, where they came from, applications, even how your Google ads are doing) and lays it out in a way that makes sense for breeders, without you having to dig through Google Analytics. If you've got a website with us, it connects automatically.
How it works
Startthe free trial
30 days. No credit card required.
Addyour dogs
Enter your dogs, litters and puppies, or import them. These records are what the site is built from.
Picka template and tell your story
Choose the template closest to your program, then tell buyers who you are and how you raise your puppies.
Publish
Publish during your trial, and connect your own domain when you are ready.
yourkennel.com is live
Shortcut
Already have a website?
Paste your current site's address and BreederBuddy brings your dogs, photos and story over for you to check. Your old site stays up until you point your domain at the new one. This part needs a paid Pro plan.
Price
Three options for your breeding program's website
Each one is fast, powerful, built for breeders and comes with personal 24/7 human support.
1. Template website
Most breedersFree on the Pro plan.
$60 a month, or $600 a year.
- No setup fee.
- No charge per change. Edit as often as you like.
- You can build and publish during your 30-day trial. Keeping it live after that needs Pro.
2. Custom branding
$800 one-time on the Pro plan.
Plus Pro at $60 a month.
Template site compatible, but a new theme individual to your program only, and maybe slight customizations.
Ask about a theme3. Signature build
Premium$400 to $4,000 one-time.
Depending on scope and scale. Runs on the Signature plan at $80/mo instead of Pro at $60.
A fully custom site designed personally by me over a series of video calls, with SEO and AI SEO strategy as part of the work. Signature sites also come with BreederBuddy AI access, so you can change your site by talking directly to it.
See Signature builds- Free for 30 days
- No credit card required. During the trial you can build your website and publish it.
- If you only want the software
- The Standard plan is $30 a month, or $300 a year. It is the management software without the website.
- If your plan lapses
- Your site goes to an offline page. It is not deleted. It comes back when you are on Pro again.
- One plan, not three bills
- Your website is included in Pro, the same plan that keeps your records. There is no separate designer, hosting bill or form tool to pay.
Signature builds
Want something custom instead? We build those by hand
After building over 100 websites for dog and cat breeders, I realized that there's no one-size-fits-all solution for everyone. That's why I offer Signature-tier, fully custom websites that are built personally by me.
I'll work closely with you over a series of video calls to determine your specific needs, wants & goals to turn your dream website vision into a reality.
Plus, I'll be your close strategic partner to ensure your site has near-perfect SEO and increasingly more important... AI SEO so that YOUR breeding program ranks when people are researching puppies through platforms like ChatGPT.
Fabelhaft Maine Coons
View site
Studley Hill Goldens
View site
208 Dox Dynasty
View site
Indiana Giant Maine Coons
View site
Ruff Draft Dog Rescue
View site
Sonnenfeld Shepherds
View site100+
dog and cat breeders I've personally helped build their websites.
These six are shown with their owners' names. Visit them and look around.
Edit your site by talking to it
Signature sites come with BreederBuddy AI edit access to your website. You can verbally make updates to your site and your BreederBuddy records at the same time, if you wanted.
“Swap this puppy photo on the about us page with this puppy.”
“Make my site this color instead.”
Signature also comes with MCP access, so you can do it from platforms like Claude through connectors, not just from inside BreederBuddy, with ChatGPT support coming. I host the site and everything just like always, and for higher-level gated actions that might be a bit more technical, I can require approval.
You basically get a full AI agent and website, all in one flow.
Signature build
$400 to $4,000
One-time, depending on scope and scale. Runs on the Signature plan at $80 a month instead of Pro at $60. Highly customized, advanced sites get custom pricing.
Reach out to Kenny directlyAlready in the app? Message me in the bottom right.
What breeders say
Hundreds of breeders run their programs on BreederBuddy. These are their words, unedited. Two are about custom sites I built, and two are about the software your site runs on.
About a custom site I built
“Kenny built a site for me, even though I am a cat breeder, and the process was absolutely phenomenal. The result was just what I was hoping for when I went to him, and it integrates so well with his breeder software. If you want a great site at an affordable cost, choose Kenny to build it.”
Beverly PauscheFabelhaft Maine Coons · Kentville, Nova ScotiaAbout a custom site I built
“Kenny was incredible to work with. His deep knowledge of software development and website layouts made him the perfect fit to create both the Breeder Buddy app and the Arrowhead Labradoodles website.”
Casey TylerArrowhead Labradoodles · Calhoun, LAAbout BreederBuddy
“Breeder Buddy has been a fantastic addition to my breeding program. It's clean, reliable, and thoughtfully designed for how breeders actually work. It feels like it was built by people who truly understand the rhythm and demands of a responsible breeding operation.”
Heidi EmmendorferSonnenfeld Shepherds · Grand Junction, COAbout BreederBuddy
“I've tried all of them and this one is by far the best. My wife and I searched for months trying to find one that we liked. We even went so far as to build our own on an AI app builder, but once we saw this one we were sold.”
Sam & Kristi EdwardsStoryside Kennels · Cassville, WisconsinQuestions breeders ask before they start
I already have a website. Do I have to start over?
No. Your current site stays up while you build this one. You can paste its address and BreederBuddy brings your dogs, photos and story over for you to check. When you are happy with the new site, point your domain at it.
I already have a domain. Can I keep it?
Yes. Your site starts at an address on breederbuddy.com, and you can connect the domain you already own when you are ready. The domain stays yours, wherever you bought it.
I'm not techy. Can I do this?
If you can fill in a dog's record, you can do this. You pick a template, tell your story in plain words, and your dogs and litters come in from your records. There is nothing to install and no layout to drag around.
What does it cost after the trial?
The template website is part of the Pro plan: $60 a month, or $600 a year. The trial is 30 days with no credit card required, and you can build and publish during it. If you only want the management software, the Standard plan is $30 a month, or $300 a year, without the website.
What if I want something custom instead of a template?
There are two ways. Custom branding keeps the template system but in a theme designed for your program only, $800 one-time on the Pro plan. A Signature build is a fully custom site I design and build personally, working with you over a series of video calls, with SEO and AI SEO strategy as part of the work. The build is $400 to $4,000 one-time, on the Signature plan at $80 a month instead of Pro. Highly customized, advanced sites get custom pricing. Reach out to me directly and we'll talk through it.
Can I switch templates later?
Yes. Change the template whenever you like. Your words, photos, dogs and litters stay where they are.
What happens if I cancel?
Your site goes to an offline page. It is not deleted. If you come back to Pro, the site comes back as it was.
I breed cats. Does this work for me?
Yes. There is a cattery template made for queens, studs and kittens, and one of the ten demo sites above is a Ragdoll cattery. BreederBuddy handles cats as well as dogs.
Build your website
Your website is the official face of your breeding program, and good buyers judge it before they ever message you. Start the trial, add your dogs, pick a template and publish. Then see what it is like to have a site that keeps up with your program.
Want a design nobody else has? I build those personally, from $400 to $4,000. See Signature builds