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Reporting & Insights

Understand Your Breeding Program at a Deeper Level

Real-time dashboards, financial reports, puppy sales analytics, and buyer geography — all built in. No spreadsheets, no exports to Excel, no guessing.

No credit card required

Sound familiar?

Most breeders have no real picture of how their program is performing

  • No idea which coat colors or traits are selling fastest until you dig through old invoices
  • Scrambling to pull together income numbers every tax season from multiple places
  • Buyers spread across the country but no idea where most of them actually come from
  • Forgetting which of your placed puppies has a birthday this month — and missing the chance to reach out
📊 Live Dashboard

At-a-glance widgets that keep you in the loop for your entire breeding program

The BreederBuddy dashboard gives you a live snapshot of everything happening in your program without opening a single report. Seven widgets update in real time — from contract status to deposit progress to upcoming events.

  • Animal summary: total active breeding dogs, puppies, and retired animals — split by sex
  • Litter progress: contracts signed, invoices paid, and pickups scheduled per litter
  • Payments widget: total collected, recent transactions, and deposit vs. invoice breakdown
  • Applications widget: newest submissions with status badges — pending shown first
  • Contracts widget: recent requests showing signed vs. pending at a glance
  • Waitlists widget: deposit progress per upcoming litter
  • Upcoming events: next 5 calendar events filtered by type
kennel and cattery management software

Everything happening in your program — visible the moment you log in

Customer geographic locations report in BreederBuddy

Your buyer geography laid out — state by state

🗺️ Customer Locations Report

See exactly where your buyers are coming from

A state-by-state breakdown of every contact in your program — buyers and non-buyers. See which states you’re reaching, which are untapped, and where your placed puppies have gone. Useful for understanding your marketing reach and where to focus.

  • Breaks down all contacts by US state with total count per state
  • Separates owners (buyers who took home a puppy) from non-owner contacts
  • Sortable by total contacts, owners, or non-owners
  • Instantly shows which states have zero representation — your growth opportunities
  • Flags contacts missing state data so your records stay clean
🐾 Sales by Puppy Traits

Find out which traits, colors, and types sell fastest

The sales by puppy traits report breaks down every reserved and sold puppy across any dimension you choose. Pick a date range, select a dimension, and see exactly what’s moving — and what’s not.

  • Dimensions: breed, size, color genetics, dog type, coat, sex, or by litter
  • Shows count and percentage share for each category in the selected timeframe
  • Filter by reserved events, sold events, or both
  • Date presets: last 7 days, this month, or custom range
  • Live feed of the 8 most recent status changes with puppy attributes
  • Export to CSV or PDF for your records
Puppy sales by traits report in BreederBuddy

Know what’s selling — by color, coat, sex, size, or breed

Birthday report for placed puppies in BreederBuddy

A ready-to-use list every month — names, birthdays, and mailing addresses

🎂 Birthday Report

Never miss a placed puppy’s birthday — or the chance to reach out

The birthday report pulls every placed puppy with their birthday, parents, buyer name, and full mailing address — so you can send a card, make a call, or run a birthday promotion each month without digging through old records.

  • Filter by month to see which puppies have birthdays coming up
  • Shows the puppy’s turning age, sire and dam, buyer contact info, and full mailing address
  • Flags missing addresses so you can request them before birthday season
  • Export to CSV — formatted for label printing or mail merge
  • Quick links to each puppy’s profile and buyer contact record
Every report included

The full reporting suite for serious dog breeders

  • Live dashboard with 7 real-time widgets
  • Animal summary: active breeders, puppies, and retired — split by sex
  • Litter progress tracker: contracts, invoices, and pickups per litter
  • Payments widget: total collected, deposits vs. invoices, recent transactions
  • Puppy progress report: full inventory with status, buyer, and grouping options
  • Group and sort by litter, market status, owner, or litter status
  • Inline market status editing directly from the report
  • Sales by puppy traits: multi-dimensional breakdown by breed, size, color, coat, sex, or litter
  • Date range filters: last 7 days, this month, or custom
  • Customer locations report: state-by-state buyer geography
  • Birthday report: placed puppy birthdays with mailing addresses, by month
  • Income report: gross sales, processing fees, tax collected, and net income
  • Tax breakdown by rate and by product
  • Transaction-level detail with expandable rows
  • Expense tracking with litter and animal allocation
  • CSV export on all major reports
  • PDF export on sales and puppy progress reports
  • Role-based access: income report restricted to account owner
✨ What breeders say

What breeders say about running a smarter program with BreederBuddy

another shih tzu breeder using our breederbuddy dog breeding app
Sarae Vergason, HonorRae Shih Tzu
Erin, NY

Breeder Buddy has been the perfect addition to my dog breeding business! It is so well put together and organized and keeps all of my information in one place.

I was having a very hard time remembering and managing all of the information, tasks, appointments, etc without some kind of software, and I actually tried a few different ones, with this one definitely coming out on the top.

The platform itself is easy to navigate, well designed, with a modern and clean feel while still offering a ton of options for keeping everything you need all in one place. I also love the ability to sync my dogs and application process up to a website, and everything integrates so nicely.

I have built websites in the past, but it had been a long time, and Kenny took the time to help me get started and point me in the right direction. Truly Kenny’s availability, capabilities, and willingness to help is the best “feature” in his program! He is so nice, and always willing to lend a hand. It is very hard to find a tech type program anymore that has a real person on the other side helping you through it.

I 100% recommend Breeder Buddy to any dog breeder out there looking to organize and streamline their business!

Misty Wright, 208 Dox Dynasty
Nampa, Idaho

I cannot rave ENOUGH about this breeding program software! The genius behind it, Kenny, is absolutely wonderful to work with, he is very responsive and is always willing to troubleshoot and communicate.

I breed dachshunds and since having switched to breeder buddy, it has been a game changer! He listens to breeders and takes our ideas and implements them to make the website/software even better! I love the design and the health reports for my dogs, keeping track of all their information is far less stressful and chaotic now.

Kenny even helped build me my very own breeding website! 1000/1000 would recommend this platform to any and ALL breeders! Thank you for making my life easier and for being there every step of the way!

Jessica Johnson, Ruff Draft Inc Dog Rescue
Chicago, IL

We used Kenny to build a custom website and although it was a bit out of the norm for him as we are a Rescue as opposed to Breeders he did an amazing job!

In addition to the care he took to build the site he also set aside time to meet with me to make any changes or adjustments as well as to teach me the ropes so I can make adjustments and handle things in the future. (Except the server and super technical security stuff) he will continue to handle that and endure the hosting is good.

Lanny Gunter, Edge of Time Border Collies
Camden, SC

Breeder Buddy has been an absolute game changer for our breeding program! The software has allowed us to stay more organized with our program dogs but also with our communication and payments with our customers as well. Breeder Buddy has created more time for us to focus on what matters the most, our dogs and our customers.

Behind every good software is an exceptional support team and that does not lack with Breeder Buddy either, the support team is just short of amazing.

Breeder Buddy changed our lives and our breeding program for the better, I would recommend it to anyone that is running a serious breeding program.  

Sonnenfeld Shepards Junction, CO
Heidi Emmendorfer, Sonnenfeld Shepherds
Grand Junction, CO

Breeder Buddy has been a fantastic addition to my breeding program. It’s clean, reliable, and thoughtfully designed for how breeders actually work. The communication features keep everything organized in one place, the health tracking is intuitive, and the record-keeping tools make it easy to stay on top of each litter’s details.

It feels like it was built by people who truly understand the rhythm and demands of a responsible breeding operation.

I’m grateful to have a tool that supports professionalism, clarity, and great customer service for my puppy families. Highly recommended.

john & janis best life labradoodles
John & Janis Bautz, Best Life Labradoodles
Nashville, TN
“This app has been a total game changer for my dog breeding business. It has streamlined so many of my daily tasks, saving me time, money, and stress—and completely eliminating the need to hire office support.
One of my favorite parts is being able to sync everything with my calendar and access it right from my phone. Whether I’m at home or on the go, I have everything I need to answer buyer and vet questions, view important documents, and receive reminders to keep everything on track.
Casey Tyler, Arrowhead Labradoodles
Calhoun, LA

Kenny was incredible to work with. His deep knowledge of software development and website layouts made him the perfect fit to create both the Breeder Buddy app and the Arrowhead Labradoodles website.

Kimberly Williams Troup, Grace N Faith Doodles
El Paso County, CO

I LOVE Breeder Buddy! My regular job is running data and CRM’s, so I know a good database when I see one. Breeder Buddy is intuitive, easy, and very user-friendly! (if only I could get QBO to understand that concept!) From the very first interaction with Breeder Buddy, they have been open to suggestions and ideas for improvement, and very responsive if I’ve needed help with anything.

Just being able to track my puppies’ weights and litter has been wonderful. It works great on mobile and on a desktop. It is easy to add heat cycles to the calendar, along with vet appointments.

It is a FULL SERVICE product that is worth its weight in gold. It is a small investment with a HUGE return.

As a small part-time breeder, it helps me stay organized and is my favorite employee with the best ROI. If you are considering Breeder Buddy just open up the free trial already! You’ll be so glad you did!

✨ FAQs

Frequently asked questions about BreederBuddy reporting

What reports does BreederBuddy include?

BreederBuddy includes five major reports: Puppy Progress (real-time puppy inventory with status and buyer tracking), Sales by Puppy Traits (multi-dimensional breakdown by breed, color, size, coat, sex, or litter), Customer Locations (state-by-state buyer geography), Birthday Report (placed puppy birthdays with mailing addresses), and Income Report (gross sales, fees, taxes, and net income with transaction-level detail). The live dashboard adds seven additional at-a-glance widgets.

Can I see which coat colors or traits are selling best?

Yes. The Sales by Puppy Traits report lets you pick any dimension — breed, size, color genetics, dog type, coat, sex, or litter — and see a percentage breakdown of what’s reserving and selling within any date range. It also shows a live feed of the 8 most recent status changes so you can spot trends as they happen.

How does the income report work?

The income report pulls data from both Stripe payments and internal invoices and generates a summary of gross sales, processing fees, taxes collected (broken down by tax rate), and net income for any date range you choose. You can expand individual transactions to see line-item detail, and export the full report to CSV for your accountant or tax prep.

What is the customer locations report?

The customer locations report breaks down every contact in your program by US state — showing you how many buyers and non-buyers you have in each state. It’s useful for understanding where your program’s reach is strongest and which states you haven’t penetrated yet. You can sort by total contacts, owners only, or non-owners.

Can I export reports?

Yes. The Puppy Progress, Sales by Puppy Traits, and Birthday reports export to CSV. Sales by Puppy Traits and Puppy Progress also export to PDF. The income report exports to CSV with full transaction detail. Birthday report CSV is formatted for label printing or mail merge.

Who can see the income report?

The income report is restricted to the account owner only. Other team members with access to your BreederBuddy account can see operational reports but financial data stays private to the primary account holder.

I don’t see a report I want – can you add more?

Yes! We’re constantly adding new ways to examine and gain insights into your breeding program, business & dogs.

Ready to actually understand your breeding program?

Start your free 30-day trial. Every report included — no add-ons, no upgrades. No credit card required.

No credit card required