Applications and waitlists that help you manage buyers, preferences and deposits automatically
Manage every buyer, deposit, and waitlist position in one organized system — so nothing slips through the cracks.
No credit card required

Build multiple application forms for different purposes.
Sound familiar?
Most breeders are managing buyers the hard way
- Tracking deposit holders in a spreadsheet that’s always one step behind
- Copy-pasting the same email update to 20 different buyers every week
- Losing track of who’s next in picking order after a litter is born
- Chasing down application responses buried in your email inbox
📋 Applications
Vet buyers before they ever contact you
Share a branded, mobile-friendly puppy application form with every prospect. Responses go directly into their buyer profile — no copy-pasting, no lost emails.
- Custom questions tailored to your program
- Automatic profile creation from form responses
- Tag applicants by home setup, lifestyle, and budget fit
- Review and approve or decline from your dashboard

Custom application forms that feed directly into buyer profiles

Every buyer’s position, deposit, and status in one view
📝 Waitlists
Structured waitlists that track deposits automatically
Assign picking order, record deposit amounts, and see every buyer’s position at a glance. When a litter is born, you know exactly who’s next.
- Drag-and-drop picking order management
- Deposit amounts tracked per buyer per litter
- Outstanding balance calculated automatically
- Filter waitlist by litter, deposit status, or color preference
🔔 Automated Emails
Keep buyers informed without writing the same email twice
Send personalized waitlist updates with merge fields that auto-fill each buyer’s name, puppy details, and position. Triggered automatically at every milestone.
- Application confirmation sent immediately on submission
- Waitlist placement notifications with personalized details
- Litter progress updates with photos when you post them
- Selection and pickup instructions at the right moment

Automated, personalized emails at every stage of the buyer journey

A professional buyer experience that reflects the quality of your program
🏠 Buyer Portal
A private portal that reduces back-and-forth
Each buyer gets a private link to view their invoice, sign their contract, see puppy photos, and track their status — without you having to send the same files over and over.
- Invoice viewing and online payment
- Contract signing directly in the portal
- Puppy photo and update access
- Communication history in one place
Everything included
Full buyer & waitlist management in one place
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Custom puppy application forms (branded and mobile-friendly)
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Automatic buyer profile creation from application responses
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Applicant tagging and pre-qualification
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Waitlist with drag-and-drop picking order
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Deposit tracking and outstanding balance calculations
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Automated email sequences with personalized merge fields
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Application confirmation, waitlist placement, and milestone triggers
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Private buyer portal with invoice, contract, and photo access
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Customer segmentation (applicants, deposit holders, owners, prospects)
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Communication history log with timestamps
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Fast buyer search across your entire contact list
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Team visibility across all buyer interactions
✨ What breeders say
How BreederBuddy changed buyer management for real breeders

Breeder Buddy has been the perfect addition to my dog breeding business! It is so well put together and organized and keeps all of my information in one place.
I was having a very hard time remembering and managing all of the information, tasks, appointments, etc without some kind of software, and I actually tried a few different ones, with this one definitely coming out on the top.
The platform itself is easy to navigate, well designed, with a modern and clean feel while still offering a ton of options for keeping everything you need all in one place. I also love the ability to sync my dogs and application process up to a website, and everything integrates so nicely.
I have built websites in the past, but it had been a long time, and Kenny took the time to help me get started and point me in the right direction. Truly Kenny’s availability, capabilities, and willingness to help is the best “feature” in his program! He is so nice, and always willing to lend a hand. It is very hard to find a tech type program anymore that has a real person on the other side helping you through it.
I 100% recommend Breeder Buddy to any dog breeder out there looking to organize and streamline their business!

I cannot rave ENOUGH about this breeding program software! The genius behind it, Kenny, is absolutely wonderful to work with, he is very responsive and is always willing to troubleshoot and communicate.
I breed dachshunds and since having switched to breeder buddy, it has been a game changer! He listens to breeders and takes our ideas and implements them to make the website/software even better! I love the design and the health reports for my dogs, keeping track of all their information is far less stressful and chaotic now.
Kenny even helped build me my very own breeding website! 1000/1000 would recommend this platform to any and ALL breeders! Thank you for making my life easier and for being there every step of the way!

We used Kenny to build a custom website and although it was a bit out of the norm for him as we are a Rescue as opposed to Breeders he did an amazing job!
In addition to the care he took to build the site he also set aside time to meet with me to make any changes or adjustments as well as to teach me the ropes so I can make adjustments and handle things in the future. (Except the server and super technical security stuff) he will continue to handle that and endure the hosting is good.
Breeder Buddy has been an absolute game changer for our breeding program! The software has allowed us to stay more organized with our program dogs but also with our communication and payments with our customers as well. Breeder Buddy has created more time for us to focus on what matters the most, our dogs and our customers.
Behind every good software is an exceptional support team and that does not lack with Breeder Buddy either, the support team is just short of amazing.
Breeder Buddy changed our lives and our breeding program for the better, I would recommend it to anyone that is running a serious breeding program.

Breeder Buddy has been a fantastic addition to my breeding program. It’s clean, reliable, and thoughtfully designed for how breeders actually work. The communication features keep everything organized in one place, the health tracking is intuitive, and the record-keeping tools make it easy to stay on top of each litter’s details.
It feels like it was built by people who truly understand the rhythm and demands of a responsible breeding operation.
I’m grateful to have a tool that supports professionalism, clarity, and great customer service for my puppy families. Highly recommended.

Kenny was incredible to work with. His deep knowledge of software development and website layouts made him the perfect fit to create both the Breeder Buddy app and the Arrowhead Labradoodles website.

I LOVE Breeder Buddy! My regular job is running data and CRM’s, so I know a good database when I see one. Breeder Buddy is intuitive, easy, and very user-friendly! (if only I could get QBO to understand that concept!) From the very first interaction with Breeder Buddy, they have been open to suggestions and ideas for improvement, and very responsive if I’ve needed help with anything.
Just being able to track my puppies’ weights and litter has been wonderful. It works great on mobile and on a desktop. It is easy to add heat cycles to the calendar, along with vet appointments.
It is a FULL SERVICE product that is worth its weight in gold. It is a small investment with a HUGE return.
As a small part-time breeder, it helps me stay organized and is my favorite employee with the best ROI. If you are considering Breeder Buddy just open up the free trial already! You’ll be so glad you did!
✨ FAQs
Frequently asked questions about buyer & waitlist management
Assign a picking order to each buyer, record their deposit, and BreederBuddy keeps the full list organized by litter. When a litter is born, you can see exactly who’s next, what they’ve paid, and what’s still owed — all in one view.
Yes. BreederBuddy integrates with Stripe so buyers can pay deposits and final balances directly through their buyer portal. All payments are tracked automatically and reflected on the invoice.
Set up email templates with merge fields once. BreederBuddy triggers personalized emails automatically at each stage: application confirmation, waitlist placement, litter progress updates, and pickup instructions — each one addressed to the buyer by name with their specific details.
A buyer portal is a private link you send each buyer where they can view their invoice, sign their contract, see puppy photos and updates, and track their waitlist position — without you having to manually email the same documents over and over.
Yes. Build a branded, mobile-friendly application form with questions specific to your program. Responses automatically create or update the buyer’s profile in BreederBuddy — no copy-pasting required.
Yes. BreederBuddy supports both dog and cat breeding programs. You can switch modes in Settings > Preferences.
Ready to get your waitlist organized?
Start your free 30-day trial. No credit card required. Your buyers will notice the difference immediately.
No credit card required