> ## Documentation Index > Fetch the complete documentation index at: https://breederbuddy.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # Performance & Insights > See how many puppy applications you're getting, how many came from Google Ads vs. organic, and how many became customers. Track your website's Google search rankings and the searches families use to find you. # Performance & Insights > **Video walkthrough:** [Watch on Loom](#) *(link coming soon)* *** Performance & Insights is your website's scoreboard. It shows how many applications you're receiving, where they came from, and how many turned into customers. If your website is connected to Google Search, it also shows the searches families use to find you. *** ## What You Can Do Here * See total application submissions for the last 30 days, 90 days, or 12 months * See how many applications came from Google Ads vs. organic or direct visits * See how many applicants became customers, and your conversion rate * Watch application submissions over time on a chart * Check your Google search clicks, top searches, and average position (once your site is connected) * Spot searches where families see you but don't click *** ## How It Works ### Checking Your Application Numbers 1. Click [**Performance & Insights**](https://app.breederbuddy.com/analytics) in the left menu, under **Your Online Presence**. 2. Use the date dropdown in the top right to pick **Last 30 days**, **Last 90 days**, or **Last 12 months**. The page starts on **Last 90 days**. 3. Look at the **Applications** section at the top (marked **Live**). The four cards show: * **Total submissions** — every application submitted in that date range * **From Google Ads** — applications from people who clicked a Google ad * **Organic / Direct** — everyone else * **Became customers** — applications you've converted into a contact, with your conversion rate 4. Scroll down to **Application submissions over time** for a chart of the same numbers, and **Application funnel** to see applications received vs. customers. These numbers count submissions from all of your application forms, wherever the applicant found them. ### The "Unlock the Full Picture" Panels Below your application numbers are panels for website traffic, Google search, and ads. Each panel shows a badge in its top right corner: * **Sample** — the panel is showing example numbers so you can see what it will look like. These are not your numbers. * **Connected** — your account is connected for this panel. The search panels — **Search visibility**, **Searches you're missing**, **New families finding you**, **Page 1 searches**, and **Search ranking climb** — switch to your real Google search data once your website is verified with Google Search. Google takes a couple of days to report new data, and the ranking chart needs a couple of weeks of data before it draws a trend. What you'll see under each panel depends on your website: * **BreederBuddy website:** we connect these for you. You'll see either "Coming soon — we'll connect this for you automatically" or, once connected, "Live data is being collected and will appear here shortly." * **WordPress website:** connecting is coming soon. * **No website yet:** a **Get a website with us** button. *** ## Key Terms | Term | What It Means | | - | - | | Organic / Direct | Applications from anyone who didn't arrive by clicking a Google ad | | Became customers | Applications you've converted into a contact in **Applications** | | Impressions | How many times your site appeared in Google search results | | Avg pos. | Your average spot in Google results (lower is better; 1 is the top) | *** ## Tips & Common Questions > **Why do some panels show numbers that aren't mine?** > > Panels with a **Sample** badge show example data to preview what you'll get once that panel is connected. Only the **Applications** section and any search panels showing your real searches are your actual numbers. > **Why does Became customers show 0?** > > It counts applications you've converted into a contact. Open the submission in [**Applications**](https://app.breederbuddy.com/applications) and use **Approve Or Decline** → **Convert into Contact** (or **Convert & Place into Waitlist**). It then counts here. > **How do I get my ad results here?** > > The **Ad spend & ROI** panel is for breeders whose Google Ads BreederBuddy manages. Click **Explore ad management** on that panel to reach out to us. > **I have a WordPress site. Can I connect it?** > > Not yet — connecting WordPress sites to Performance & Insights is coming soon. Your application numbers still work today. *** ## Still Have Questions? We're here to help. If something isn't working the way you expect, or you'd like to have a discussion around a certain topic, please reach out to us anytime through the chat in the bottom right corner of your screen. Thank you. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.